Snow White & Allegra is a no-brainer for ecom

I never imagined that working with healthcare could feel so glamorous! When I heard that Allegra were working on a campaign with the new Snow White movie it was a no-brainer that we needed to see it on our global e-commerce channels too.

I've been working with the Allegra team at Opella for the last year - we've worked on a lot of cool e-commerce projects, but seeing this campaign come to life has been a highlight ✨

As Global Digital Shelf Strategy Lead, part of my job is to advocate for the the needs of all our local markets and make sure best-in-class assets get produced in content toolkits for them, so that ecom teams can do their job successfully.

We worked with Concept One Communications to bring Snow White and the dwarves' message onto their e-commerce channels and have customers 'heigh-ho'ing all the way to the checkout!

Snow White & Allegra - Amazon US Sponsored Brand Video

Snow White & Allegra - Amazon US PDP

Snow White & Allegra - Amazon UK Brandstore